IBEC'S Keep Well Summit Case Study
Over the past few months we’ve seen a huge increase in interest for virtual events, but very little in how they can be applied to particular event requirements.
Working with the Marketing and Events team from Ibec here is a real life case study for their Keepwell Summit where we’ve been able to match their needs with the right solution – after all, every event is different whether in-person or virtual!
We worked closely with our technical & creative team to bring the digital event to life and flow just like a live conference. One of the key areas we focused on was using language that delegates would understand in the virtual space we created. By the end of the conference, they would be moving around the platform pretty much the way they dip in and out of live plenary and breakout sessions. The event has a lovely balance over the course of the day with networking rooms, live yoga performances, they had an MC Host and at that time we had a mixture of remote and live in studio presenters.
Again, an example of Ibec showing innovation and leadership pivoting to virtual to communicate with their audience.