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Jade Earle

Event Marketing

Event Marketing By Sangeetha Shreekar Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organisation leveraging in-person engagement. Given with all the new digital channels being introduced and virtual events taking over the industry, event marketing has just got challenging. Every event has a …

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Cautious Re-Opening: Re-invention and Change in the Event Industry

Cautious Re-Opening: Re-invention and Changein the Event Industry By Antoinette Redmond As the Events Industry slowly and cautiously starts emerging after 16 long months of confinements, and we’re still dealing with trying to align with Covid-19 being able to go out into the world, and start to enjoy life feels like nothing short of a …

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Returning to the office environment and reclaiming work-life balance

Returning to the office environment and reclaiming work-life balance By Sangeetha Shreekar It’s time to rise to the occasion of safely returning to the office environment,  having the face-to-face interactions with colleagues and much more which has been missing in our life for the past year or so. However amidst the chaos of returning, the …

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Environment Day

Show the earth that you care. Make your next event a sustainable one. By Sangeetha Shreekar The year 2020 and 2021 has got the event industry in a standby mode. We all have discovered the workaround with our hybrid events and virtual events to replace our traditional events across the globe. As a part of …

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Communication

Communication –Is conversational writing appropriate for business? By Sonya Callan In many industries building relationships with your customers is key and the strength of the bond relies primarily on good communication.  Meaningful communication can mean different things to different people but the main requirements remain the same for all.  Customers want to be listened to, …

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