Existing

Creating Customer Experiences – Making sure your business stands out from the crowd By Sonya Callan We often hear a lot of chatter about the organisations that provide excellent customer service and this will certainly drive customers to those companies but can those same businesses claim to provide what is the ‘holy grail’ in keeping […]

Event Planning Vs Event Management By Sangeetha Shreekar The event planning and event management terms are often used interchangeably, we bring you the reasons why it shouldn’t be the case in the events industry.   Event planning is conceptualising and developing the event taking into consideration big factors like floorplans, down to small details like

Event Marketing By Sangeetha Shreekar Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organisation leveraging in-person engagement. Given with all the new digital channels being introduced and virtual events taking over the industry, event marketing has just got challenging. Every event has a

Emerging Trends in the Events Industry – 2021 By Sangeetha Shreekar The last 2 years has impacted the event industry, however it has also accelerated the changes and trends which weren’t due for a decade. We have compiled a list of the emerging and new trends that has taken the event industry by a storm

Cautious Re-Opening: Re-invention and Changein the Event Industry By Antoinette Redmond As the Events Industry slowly and cautiously starts emerging after 16 long months of confinements, and we’re still dealing with trying to align with Covid-19 being able to go out into the world, and start to enjoy life feels like nothing short of a

Returning to the office environment and reclaiming work-life balance By Sangeetha Shreekar It’s time to rise to the occasion of safely returning to the office environment,  having the face-to-face interactions with colleagues and much more which has been missing in our life for the past year or so. However amidst the chaos of returning, the

Keeping your finger on the pulse By Sonya Callan The event game is ever changing and as a result it is up to event managers to keep on top of the changing world and pivot or fall by the way side. Communication as ever is key, and as event planners we need to see that